About National Foods

National Foods began its journey in 1970 as a Spice company with a revolutionary product that popularized the concept of having clean, healthy food. National foods’ initiatives since then is to make hygienic food, reduce time spent in the kitchens, foster health and contribute towards a positive and a more rewarding lifestyle.


Keeping in mind how our eating habits have changed, our diets have been influenced by factors like the technologies in our kitchens, the modes of transport supplying our shops, media, the government and by trade and migration trends. The eating habits of our parents, grandparents and great-grandparents would be completely unrecognizable to many of us today. Our experiences of shopping and cooking have been transformed as have our attitudes towards health, table manners, ‘foreign’ foods, waste and even choice.

All along National Foods has responded meticulously to these rapid changes and challenges by pioneering developing of innovative food products based on convenience and quick preparation. These diverse food products are perfectly in line with contemporary lifestyles while retaining the traditional taste and values which are so close to our hearts.

With a history spanning over four decades, National Foods has trudged through various challenges of – economic booms/depressions, wars, globalization, changing consumer lifestyles, technological advancements and has successfully catered to the changing needs of its customers. National Foods has managed this with its consumer centric and innovative product development which keeps into account the ever changing market trends.

National Foods & Jumairah Marketing

NFL (National Foods Limited) started with Jumairah Marketing as a sole distributor in 2006 with basic SKUs and today we have grown to 82 active SKUs. We have strong distribution network comprising of Modern Retail, Traditional Retail & Wholesale markets of Saudi Arabia.