Asbah, a brand owned by DCP India (P) Ltd was launched in early 2015 at the Gulf Food Expo, Dubai. It entered the European market in April of the same year and was launched across India in August 2015.
Asbah’s idea of business is very unique. It contributes a part of its profits to the empowerment of talented underprivileged women across the world. The money is used for education, sports training and skill development of these girls. By encouraging these women with potential and passion, Asbah with its funding helps them realize their dreams.
Asbah & Jumairah Marketing
Asbah from India started with Jumairah Marketing in May-June 2017 as a partner with 09 SKUs with a view to expand with a stable growth. Currently, we are only targeting Modern Retailing channels & General Trade but in future it is part of Master plan to cover the HoReCa.